EcoPush Campus at UET Peshawar strategically employs green nudges and energy conservation practices to fulfill its mission of cultivating a sustainable culture. Aligned with its goals, the initiative empowers students community to make eco-conscious choices, reducing energy consumption and promoting environmental responsibility. The comprehensive mission includes advocating for sustainable norms, decreasing electricity consumption, enhancing awareness, institutionalizing successful nudges, and contributing evidence to academic literature. By integrating these efforts, EcoPush Campus aims to significantly impact campus sustainability, fostering a community actively engaged in environmental responsibility.